Özet:

In this research, the approaches of the consumers to organic products in Turkey and the effective factors on their consumption of organic products have been researched. For this purpose, 1500 surveys have been conducted in the 7 biggest provinces of the 7 geographical regions throughout Turkey. On the basis of each province, frequency tables have been set and interpreted. Logistic regression analysis has been carried out as the statistical analysis. According to the results of the analysis, statistically significant variables on organic product consumption have been determined as gender, marital status, occupation, monthly income of consumers, whether they know the definition of organic product, whether they know the necessity of a certificate for the organic products, their information resources on organic products, and the province they live in. The probability of the organic product consumption in the country has been determined as 92%. By considering the places where the consumers live, that is to say, the regional and the cultural differences, the use of the arguments that will help all the consumers to gain knowledge about organic products, the selling of these products in wholesale and retail markets in order to create awareness, raising consumer awareness to an adequate level through mass media and acceleration of the researches on the balance of supply and demand in order to provide price stabilization for each income group can be considered as different methods to popularize organic products and the fact of healthy consumption.

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