Abstract:

One of the most basic needs of individuals, the pharmaceutical industry, which produces health-oriented products, has improved significantly to improve the quality of life of individuals. Nowadays, the pharmaceutical industry is a global industry with high economic potential and with high R & D costs. As in other industrial units of the economy, the intense competition environment is becoming more and more important for the pharmaceutical sector. In this study, domestic and foreign manufacturers operating in Turkey are determined and it is aimed to determine the competitive condition of the pharmaceutical industry with the obtained data from the companies. Also, a frequency analysis was carried out to generally evaluate the opinions of manufacturers and suppliers in the sector regarding the competitive situation. T-test was conducted to determine whether there was a difference between two groups in terms of the competitive situation. As a result, a statistically significant difference was found between the manufacturers and the suppliers.