Özet:

This study was performed to reveal the motivations of binge-watching behavior of Netflix series in Turkey. The theoretical framework of the study consists of the gratifications and uses approach. The type of the study is an applied research and quantitative research method was used. The universe of the research consists of Netflix users located in Turkey. The analysis of the research was carried out on the data of 441 surveys applied through Google forms. The scale developed by Flayelle, Canale, Vögele, Karila, Maurage, and Billieux (2019) was used to measure the binge-watching behavior variable in the study. On the other hand, the scales used by Sung, Kang, and Lee (2018) were used to measure the social influence, entertainment, spending leisure time, relaxation, escaping from problems, knowledge and habit variables, which are the factors that affect binge-watching of the Netflix series examined within the scope of the research. All of the scales used in the study were measured in a 5-point Likert type. Frequency analysis, reliability, validity and regression analyzes were performed within the scope of the research. Results of the research revealed that the variables of social influence, entertainment and relaxation, spending leisure time and escaping from problems, and habit affect binge-watching of Netflix series, however, the level of knowledge has shown to have no effect.

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