Abstract:

CRM is viewed as a strategic software used to learn more about customers needs and behaviors in order to develop stronger relationships with them. Good customer relationships are central to business success. One of the problems of CRM is implementing the CRM systems and solutions accordingly, combining it with existing information systems and, most importantly, accepting it by consumers and users. For Aqua City real estate project to be successful in business as it is today is a process and thanks to the Novaland's CRM system. Through the research data, collected articles we are able to find out factors that help Novaland's CRM system work towards success in their various real estate development projects, we can also find shortcomings as well in Novaland's CRM system to overcome and improve for the better future business performance.

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