Özet:

Studies on political communication which is at the intersection point of politics and communication sciences are conducted within the scope of two main approaches – critical and Anglo-American approaches. Studies embraced from the perspective of Anglo-American approach ground on communication and the impacts of communication tools on forming public opinion. On the other hand, political communication from the perspective of critical theories includes experimental studies and is against pure empiricism and it is critical. In this study, the concept of political communication, its elements and historical background are discussed within a descriptive framework, in the general communication science. Within this scope, it is endeavored to discuss the conceptual dimension of political communication, as well as its political actors and the communication methods and tools used in election campaigns, specific to the examples of election campaigns which were conducted in Turkey especially in the era of 1946 – 1995, and to reveal the influences of Anglo-American approach. Considering the reflections of political communication and election campaigns in the USA on Turkey, from the perspective of global communication; it is seen that communication of the political parties with their voters is intenser during election time and either the methods and communication tools used or the content of the messages sent are different and intenser, compared to other periods.       

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