Özet:

Multinational enterprises follow the employer branding strategy in order to be preferred by the most qualified candidates in the labor market. As part of this strategy, compensation and rewards are used as an effective tool both to attract candidates and to retain employees. The researches conducted every year to determine the most preferred employers in the world for understanding of employer branding. The purpose of this research is to examine compensation and rewards of multinational enterprises included in the 2020 “Fortune100 Best Workplaces”. For this purpose, explanations about wage and benefits packages on corporate websites of multinational enterprises were analyzed by document analysis method. Six themes emerged as a result of the content analysis. The findings of the study revealed that health insurance, paid leave, career development opportunities, financial benefits and parental leaves are the most offered benefits in multinational businesses.

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