Abstract:

The major aim of this study was to determine the opinion of high school students regarding negative-framed antismoking Public Service Announcements (PSAs) on health risks. The data were collected from 884 students attended in twelve high schools in Ipekyolu district of Van Province, Turkey. The findings showed that the PSAs affected the manners of the students positively in smoking cases such as intending to quit smoking, being more conscious about the harms of smoking and warning smokers. The effects of PSAs were found to be more effective on male students than female, non-smoker students than smoker parent on students who have non-smoker parents than those who have at least one smoker parent. The results indicated that special attention should be given to individual factors when producing such kinds of PSAs.

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