Abstract:

With the social media becoming an indispensable part of individual and communal lives in a short time, it is observed that privacy violations have come to the fore and this is mainly realized through social media platforms.The shares made by individuals on the virtual media push the limits of privacy. Individuals feel more free and share bolder in this new medium. One of the issues where privacy limits are exceeded on social media platforms is child privacy, and one of the most visible social media channels is Instagram. Mothers, defined as Instagram mothers, make economic gain through their children by sharing photos of their children. Within the scope of the study, Instagram mothers' violations of their children's privacy through Instagram profiles for the sake of economic gain and the violation methods were examined. In this context, the profiles of Instagram mothers with high number of followers are determined and the data obtained from these profiles are analyzed by content analysis method. When the promotion section of the mother profiles taken as samples in the study is examined, it is seen that the profile owners define themselves as influencers. Instagram mothers' use of their children for advertising purposes by sharing their prenatal and postnatal experiences and images of their children in their accounts can be defined as a violation of privacy of private lives.

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