Özet:

This study aims to handle with the relations between the purchase purposes of the consumers for the genetically modified products (GMP) and their health anxiety to GMP, their perceived value, reliability for the food as well as from the aspect of religion. Of the two parts of the study, there are references to the relevant literature and the relevant terms in the first part. In the second part, the research model and hypotheses are analyzed. According to the results of the research, there is a meaningful relation between the purchase purposes for GMP and healthy anxiety, perceived value, reliability for the food, and the aspect of religion. In terms of the research, there has been a difference in favor of the males in relation to the purchase purpose and to the dimension of food reliability and healthy anxiety for GMP according to the gender. There has been a positive relation between the purchase purpose and in the dimension of food reliability for GMP according to the ages of the participants.

Anahtar Kelimeler: