Abstract:

Abstract Virtual workers perform differently in a particular set of organizational environments. The purpose of this study is to evaluate organizational identification as motivating factor that motivate them to perform effectively and effectively in a particular virtual work environment. Virtual workers' organizational identification play an important role in their work role performance. Virtual employees will perform differently at a different level of organizational identification. Moreover, their performance is evaluated based on proficient performance, adaptive performance, and proficient performance at three three-level which are at individual, team member, and organizational member levels. To evaluate this phenomenon moderation impact of level of virtuality was analyzed on relationship of organizational identification with work role performance. This study was conducted on the bank employees in Mansehra district of Khyber Pakhtunkhwa, Pakistan selected based on banks operating in Mansehra city.

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