Abstract:

Along with a boom in economy, there is also a boom in the number of preschools. This is leading to selection anxiety on the part of parents and making them more hesitant about making this big decision. This is forcing the school to advertise so that they can get more parents as their target audience. These early childhood education schools are adopting a number of strategies to implement advertisement as well as word of mouth recommendation and other sources. This is the reason why they are stressing on the need for getting more parents as their target audience. This study is to discuss the psychology of parents while getting admission for their kids in early childhood education schools. The article has also discussed the strategies that are being adopted by some early childhood education schools while implementing advertisement strategies to get more parents as their target audience. The study is based on a sample of 103 parents in Pune City, Maharashtra, India. The study employed a descriptive methodology involving both primary and secondary data

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