Abstract:

Chatbots are computer programs that can simulate conversation with human users. They are increasingly being used by businesses as a way to interact with customers and prospects. Chatbots can be used to provide customer service, generate leads, and sell products. Chatbots offer a number of advantages over traditional marketing methods. They are always available, they can handle multiple conversations at once, and they can be customized to meet the needs of specific customers. The study focuses on chatbots and their effectiveness as a marketing tool. Primary data was collected from 130 company managers on which the findings of the studies are based. The study will specifically evaluate the use of chatbots for customer service. the findings of this study indicate that chatbots have a positive impact on various aspects of business operations, including customer satisfaction, cost reduction, sales, customer loyalty, brand awareness, website traffic, data collection, customer segmentation, and marketing effectiveness. These conclusions highlight the potential benefits and effectiveness of chatbots in improving customer experiences and achieving organizational goals

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