Abstract:

ıt’s not possible to understand mission and vision one of the basic concept of strategic management and routineg and put forward their ambiguity by discovery or looking into their definations however also considered the fact that these terms have been examined in the process of strategic management no generally accepted concept has been encountered on the other hand these concepts being latin origin and not being turkish gets advance of their being used in their correct place and brught results in their ideal position in turkey the idea that afores while are compatible with the meaning of programs in many times in this domain has been able to access to find out in many times in many times in many times in the industry answers

Keywords:

Abstract:

It’s not possible to understand mission and vision, one of the basic concepts of strategic management and routing, and put forward their ambiguity by defining or looking into their definations. However, despite the fact that these terms have been examined in the process of strategic management literature, no generally accepted concept has ever been encountered. On the other hand, these concepts being Latin origin and not being Turkish gets ahead of their being used in their correct place and brought them in their ideal position in Turkey. The idea that aforesaid concepts are ambiguous has been there for long time. On the basis of this idea and with content analysis method, Turkey’s the 100 biggest industrial enterprises’ mission and vision concepts have been examined. This study has searched answers for two questions: 1- Did operations in Turkey give a place to components in literature, while building their mission and vision informations? 2- Did operations in Turkey publish their mission and vision manifestos in accordance with the rating system in literature? The results backs up the idea that Turkish operations have got ambiguous vision and mission concepts