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Süs bitkileri ve çiçekçilik, kentleşmenin yoğunlaştığı yerlerde insanların yeşil çevreye ve doğaya olan özlemlerini giderme, insan psikolojisine sağladığı katkının yanı sıra, bulundukları mekânların hava kalitesini arttıran, önemi sürekli artan ve zorunlu olmayan bir tüketim maddesi olup, ticari bir sektör haline gelmiştir. Şanlıurfa sahip olduğu jeotermal kaynak ve mevsimsel özellikleri nedeniyle bu konuda önemli bir potansiyele sahiptir. Bu çalışmanın amacı Şanlıurfa’da ki tüketicilerinin cinsiyet temelli süs bitkileri ve çiçeklere olan tutum ve algılarıyla, tüketim tercihlerinin belirlenmesidir. Bu amaçla basit tesadüfi örnekleme yöntemiyle seçilen ve gönüllülük esasına dayalı katılımı kabul eden süs bitkileri tüketicileriyle yüz yüze görüşme yoluyla anketler 2020 yılında yapılmıştır. Elde edilen sonuçlara göre erkek katılımcılar bu araştırmaya daha az katılım göstermiş olup, genel olarak, eşlerine ya da kız arkadaşlarına çiçek almayı, zayıflık, hafife alınma, değer kaybı veya ataerkil yapı ve aşiret kültürü nedeniyle alay konusu olabilme gibi nedenlerle pek tercih etmemektedirler. Diğer taraftan da anneler gününde en fazla çiçek alanlarda erkeklerdir. Süs bitkisi ve çiçekler daha çok eğitimli ve bekâr olan tüketicilerin ilgisini çekmektedir. Katılımcıların %55’i sadece özel günlerde alırken, görünüş ve algılanan anlamın önemi %78, en fazla alım zamanı ise %89 ile anneler günü olarak belirlenmiştir. Erkek katılımcıların %28’i çiçekleri mecburiyetten aldığını beyan etmiştir. Süs bitkileri ve çiçeklerin insanların yaşamındaki öneminin yüksek olduğu %88, insanların moral ve motivasyonlarında etkili olduğu %81, bunun bir alışkanlık olduğu ve insanların yaşam tarzlarıyla ilgili olduğu ise %65 oranında belirlenmiştir. Anket katılımcıların ortalama yıllık süs bitkisi ve çiçek harcamaları yaklaşık 126 TL’dir. Bu oran aylık ortalama hesaplanan gelirin %03.1’ine karşılık gelmektedir. Binde 3.1 tüketiciler için ödenebilecek bir miktar olup, ödeme gücü dâhilindedir. Erkek tüketicilere yönelik alımı teşvik eden faaliyetler ile tüketim miktarı önemli oranda arttırıla bilinir. Bu araştırma internet ortamında yapılan literatür taramasına göre Türkiye’de bu kapsamda yapılan ilk çalışmadır.
Decorated plants and florism, in the places where urbanization is concentrated, have been a consumption material that has increased importance and has become a commercial sector, in addition to the contribution it has made to human psychology, which improves the air quality of the places they are located. Sanlıurfa has a significant potential in this regard due to its geothermal resource and seasonal characteristics. The purpose of this study is to determine consumer preferences in Sanlıurfa, with the attitudes and perceptions of their consumers to gender-based decorating plants and flowers. For this purpose, the surveys were conducted in 2020 through a face-to-face conversation with consumers of decorative plants, selected by the simple random sampling method and accepting participation based on the essence of volunteering. The findings show that male participants were less involved in this study, and generally they don’t prefer to take flowers to their spouses or girlfriends for reasons such as weakness, humiliation, loss of value, or being laughed because of their patriarchal structure and culture of affection. On the other hand, the most of the flowers are men on the mother's day. Decorated plants and flowers attract the interest of consumers who are more educated and lonely. 55% of participants received only on special days, the importance of appearance and perceived meaning was 78% and the maximum time of receipt was 89% determined as Mother's Day. 28% of male participants said they were forced to receive flowers. Decorating plants and flowers are of high importance for people’s life, 88, 81% of people’s moral and motivational influence, 65% of people’s habits and 65% of people’s lifestyle. The average annual cost of decorating plants and flowers of the survey participants is about 126 TL. This rate corresponds to the average monthly estimated income of 0.01%. 3.1 is a amount that can be paid for consumers and is included in the payment power. It is known that with activities that encourage the purchase for male consumers, the consumption amount will be significantly increased. This study, according to the scan of the literature in the internet environment, is the first work done in this scope in Turkey.
Ornamental plants and floriculture is a consumption item that increases the air quality of the places where they are, in addition to its contribution to human psychology, to satisfy people's longing for the green environment and nature in places where urbanization is concentrated, and it has become a commercial sector. Şanlıurfa has an important potential in this regard due to its geothermal resources and seasonal characteristics. This study aims to determine the consumption preferences of the consumers in Şanlıurfa with their attitudes and perceptions towards gender-based ornamental plants and flowers. The surveys were conducted in 2020 through face-to-face interviews with ornamental plant consumers, which were selected by simple random sampling method and accepted the participation voluntarily. According to the results, male participants participated less in this study and generally did not prefer to buy flowers for their wives or girlfriends, due to weakness, underestimation, loss of value, or being ridiculed due to patriarchal and tribal culture. On the other hand, it is the men who buy the most flowers on mother's day. Ornamental plants and flowers attract more educated and single consumers. While 55% of the participants took it only on special occasions, the importance of appearance and perceived meaning was determined as 78%, and the maximum purchase time with 89% was determined as mother's day. 28% of the male participants stated that they bought the flowers because of necessity. It was determined that the importance of ornamental plants and flowers in people's lives was high with 88%, it was effective on people's morale and motivation by 81%, and it was a habit and it was related to people's lifestyles with a rate of 65%. The average annual spending of the survey participants on ornamental plants and flowers is approximately 126 TL. This rate corresponds to 3.10% of the monthly average calculated income. It is an amount payable for consumers of 3.1 per thousand and within the ability to pay. It is known that the consumption amount can be increased significantly with the activities that encourage purchase for male consumers. This research is the first study conducted on gender-based in Turkey according to the literature review conducted on the internet.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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