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  Citation Number 2
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Küçük Ölçekli Konaklama İşletmelerinin Performansında Belirleyici Olan Unsurlar
2020
Journal:  
Türk Turizm Araştırmaları Dergisi
Author:  
Abstract:

Araştırmanın amacı, küçük ölçekli konaklama işletmelerinin performansı üzerinde belirleyici olan etmenleri ortaya koymaktır. Bu kapsamda öncelikle küçük ölçekli işletmelerin etkinlikleri karşılaştırmalı analiz edilmiş, sonrasında ise etkin ve etkin olmayan işletmelerin ayırt edici özellikleri ortaya koyulmuştur. Araştırma verileri Türkiye’nin en önemli turizm bölgelerinden biri olan Manavgat’ta faaliyet gösteren 24 konaklama işletmesinden yüz yüze görüşme yoluyla toplanmıştır. Verilerin analizinde girdi odaklı Veri Zarflama Analizi ve parametrik olmayan fark testleri kullanılmıştır. Analizler sonunda sadece 6 otelin etkin, kalan 18 otelin ise etkin olmadığı tespit edilmiştir. Bununla birlikte denize yakınlık, tekrar gelen müşteri oranları, doluluk oranları, faaliyet şekli ve pansiyon türü bakımından etkin ve etkin olmayan işletmeler arasında anlamlı farklılıklar olduğu sonucuna varılmıştır.

Keywords:

Important elements in the performance of small-scale accommodation
2020
Author:  
Abstract:

The purpose of the research is to reveal the factors that are determining on the performance of small-scale accommodation enterprises. In this scope, the activities of small-scale were first comparatively analyzed and then the distinctive characteristics of effective and non-effective were revealed. The research data was collected through face-to-face interviews from 24 accommodation companies operating in Manavgat, one of Turkey’s most important tourist areas. In the analysis of data entered data-oriented coverage analysis and non-parametric differentiation tests were used. Analysis found that only 6 hotels were active, while the remaining 18 hotels were not active. However, the conclusion has been that there are significant differences between the business in terms of proximity to the sea, recurring customer rates, availability rates, form of activity and type of pension.

Keywords:

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Türk Turizm Araştırmaları Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 627
Cite : 2.350
2023 Impact : 0.435
Türk Turizm Araştırmaları Dergisi