Özet:

Metaverse, which is very up-to-date and has become very popular recently, and its conceptual framework has not been drawn yet; New technologies such as Web 3, virtual reality, augmented reality, mixed reality and NFT emerge as a three-dimensional digital socialization space where all kinds of relationships are perceived as if they were experienced in the physical world. Metaverse, which is called the future of the internet, also offers the socialization processes in which users create their own status, socioeconomic class, identities and images through NFTs and avatars in order to feel belonging and valuable, to be approved by the society and not be excluded, to experience all kinds of emotions and to socialize. As a result of the research, it has been seen that users can experience socialization types that are quite similar to the socialization processes in the physical world, but much faster and in a much more diverse way. Users have the opportunity to experience all their experiences in the physical world, in Metaverse, in a way that is close to reality. This shows that in the world of the future, physical life seems to be recreated in the Metaverse. In the study, situation analysis, one of the qualitative research methods, was used. Since it is one of the first studies on how to socialize in the Metaverse, it is important in terms of its contribution to the field.

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