Özet:

The purpose of the research is to examine and interpret the new approaches in packaging design, which is part of the graphic design field, and in this context to present a new packaging design recommendation. Today, the rapidly changing consumer habits and increasing product diversity increase the importance of packaging design. In such a variety of products it becomes extremely difficult to attract the interest of the consumer. Packaging is the general name given to the coatings used to facilitate the sale of a product, to protect the product and to distinguish the product from the similar ones. The first impression in the choice of the consumer is very important for the product to be preferred. If the product packaging needs to be designed, it should be able to easily attract the attention of the consumer as a color choice. The packaging design helps the consumer to distinguish the product and the brand in general. The study has been interpreted by examining the history of packaging design and the current situation. As an example of packaging design, packaging designs have been produced for the various products of Apriwal Cosmetics in a minimalist context from new approaches. The Apriwal Cosmetic design belongs to the author’s archive (the design is carried out by the author) and is selected as a sample in terms of its involvement in the production process.

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