Abstract:

The e-learning system plays critical role in creating awareness and education towards emerging technology and subject domains. The Systematic Investment Plan (SIP) is an emerging concept in India among the people who are looking for avenues for their investment with good returns. The SIP e-learning systems creates awareness and provides education among the potential users to better understand the concept of SIP and act as a user guide to the investors. The main aim of the research is to examine the users’ satisfaction towards online learning resources for systematic investment plan (SIP) awareness and education. The conceptual model examines the users’ satisfaction towards SIP e-learning system using four major components such as Learner interface quality, content quality, personalization quality, and learner support quality. The present research followed descriptive research design. The systematic random sampling method was used to choice one hundred twenty one samples out the population. The primary data of the research was analysed through exploratory factor analysis, item-total correlation, confirmatory factor analysis and structural model. The results of the analysis proved the construct validity of the construct, and it indicates that the hypothetical relationships mentioned in the conceptual model are positive and significant at 1% level. Further, the results of the structural model explores that the main component which has major effect in user satisfaction towards the system is content quality (0.829), which is followed by learner interface quality (0.668), Personalization Quality (0.513), and Learner Support Quality (0.504).

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