Özet:

The service that the night watchmen provide to the society in the bazaars or neighborhoods where they work, how the verbal or non-verbal communication activities and behaviors they perform while performing their duties are perceived by a society determines the night watchman image. This research, it is aimed to develop a measurement tool to measure the night watchman image in society. The research was carried out considering the scale development stages. The data were obtained from two research groups consisting of a total of 664 participants to apply exploratory (EFA) and confirmatory factor analysis (CFA). EFA showed that the measurement tool consisted of a five-factor structure consisting of 35 items that explained 65.37% of the total variance. These five factors were named “Satisfaction”, “Attitude”, “Communication”, “Professional Qualification” and “Prestige”. As a result of the CFA, it was seen that the fit indexes of the structure consisting of 34 items and five factors were sufficient. The Cronbach's alpha internal consistency coefficient calculated within the scope of reliability analysis was found to be .97 for the group in which EFA was applied, and .96 for the group in which CFA was applied. The results of the item analysis showed that the discrimination levels of the items in the scale and their predictive power of the total score were sufficient. As a result of the analyzes made, it was concluded that the Night Watchman Image Scale is a measurement tool with proven validity and reliability.

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