Özet:

It is known that international travel has increased in the 21st century in parallel with the improvement of technology and transportation opportunities, and in this context, cities and countries are in fierce competition and efforts to get more shares from tourism to their regions. Hatay was accepted into the UNESCO Creative Cities Network in 2017 and became an important representative of our country in the field of gastronomy and gastronomy tourism. Preserving this title, the emergence of new initiatives in the field of gastronomy and the creation of new jobs are very important for the development of the city. Meeting these expectations is only possible by attracting more local and foreign tourists to the city. Today, when technology has become an important part of life, with the increase of internet / comment sites, consumers read more comments or share their experiences in a virtual environment during the purchasing decision process. Based on this point, the online comments of the foreign tourists who visited the top 20 restaurant establishments in the province of Hatay were classified and analyzed by the content analysis method. When the foreign comments made on Hatay restaurants were analyzed, it was found that the evaluations made by foreign tourists for Hatay restaurants increased two-fold in the second period (94/188), and the comments were highly positive when considered in terms of both periods. On the other hand, it has been revealed that the restaurants visited by foreign tourists in Hatay Province are mostly influenced by the "Food taste, Staff approach and Ambience / Architecture" and they have more positive comments and evaluations in this direction.

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