Özet:

Semiotics is a form of reading used by different disciplines. In line with the views of semiotic theorists from the past to the present, he explored a wide range of profound meanings, from communication to marketing from advertising and posters, to political propaganda, from caricatures to works of art. In the study, the perspectives of semiotics theorists are included in the historical process. In this study, semiotics is discussed from a theoretical point of view, and the development process and the analysis in the light of the studies that have been poured out are addressed. The study examined how the “semiotic adventure” took shape, the development process of semiotics, the different perspectives of the researchers and the ways of analysis. Although semiotics is used as a method in various researches, studies dealing with the theoretical perspective in the literature have been limited. In this context, the main purpose of the study is to prepare theoretical ground for semiotics studies. The study is important in terms of all these aspects and its contribution to the literature.

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