Abstract:

Introduction: it aimed to identify the consequences triggered by digital influencers on the self-esteem of adult women. Materials and Methods: it was carried out a descriptive, quantitative and cross-sectional research. The sample comprised 135 women aged 18 years or older, all users of social networks and followers of digital influencers. In the assessment of self-esteem was used the Rosenberg Self-Esteem Scale, as well as a semi-structured questionnaire with questions about diet types, which profiles they usually follow and time on social networks. Results: the results showed that the majority (48.9%) of the participants had average self-esteem, and a large part of the respondents (54.1%) informed that they did not follow any type of diet. Discussion and Conclusion: There seems to be an influence of digital influencers in the perception of their own image and, consequently, in the self-esteem of the women evaluated.

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