Özet:

21 of 21. Y.Y. was the time in which technological and economic developments were the fastest in the world. The facilitation of the living conditions of societies, the increase in production and economic revenues is provided by the development of technology and intercultural communication. As a result of the rapid development of this period, the Covid-19 infectious epidemic, which has brought to a momentary stop, has not provided transnational transportation, the decline in tourism revenues, and the economies of the countries have a significant negative impact. At this point, the most influenced part was the business world again. Companies and institutions, which are the most important factor to keep the world’s economies standing, have sought to turn this sudden crisis period into an opportunity. Sudden and temporary crises are actually an opportunity to demonstrate the strategic abilities of managers. Managers can identify the lack of applications performed during this period or the points missed. Having managers ready to implement strategies for crisis periods will allow them to overcome these periods in a less expensive way. The most obvious problem during the Covid-19 pandemic process was the issues that companies ignored technological investments and did not pay attention to e-commerce. The importance of managers and employees to have training and knowledge about technological tools and applications has come to the forefront in the epidemic period. This period reminded companies and managers that traditional methods were replaced by innovative, modern and technological applications. Therefore, and with the thought of the article, the problems and solutions of business managers in crisis periods have also been evaluated in this research.

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