Health Insurance as a segment of insurance has grown multifold in the last decade or two. With health care and medical expenses getting more and more expensive and no free medical coverage for the citizens, India as a country is one of the highest booming economies as far as health insurance sector is concerned. This study identifies the various dimensions of customer satisfaction of health insurance products and also the effect of demographic factors on customer satisfaction. Customer satisfaction is measured using Agent related factors, Policy related and company related factors. Demographic factors of Age, Gender, Nature of employer and nature of policy has been used to identify the effect on customer satisfaction
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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