Bu çalışmada Kayseri ilinin kalkınma sürecinde son yıllarda daha fazla gündeme gelen turizm sektörünün rolü ve potansiyeli incelenmektedir. Çalışmada nitel araştırma yöntemi kullanılmış ve ildeki 20 turizm sektörü paydaşı ile yarı yapılandırılmış mülakatlar gerçekleştirilmiştir. Bu çerçevede elde edilen veriler, betimsel analiz yöntemi ile değerlendirilmiştir. Sonuç olarak ulusal ve uluslararası literatürle de uyumlu olacak şekilde turizm sektörünün Kayseri iline sosyo-ekonomik, sosyo-kültürel ve çevresel açıdan çeşitli faydalar sağladığı (istihdam ve gelir artışı, kültür alışverişi, çevrenin korunması vb.), ancak destinasyonun farklı özelliklerinden kaynaklanan bazı nedenlerden dolayı (turizmin bölgede henüz gelişmeye başlaması, mevsimsellik sorunu, yatırım, tanıtım ve pazarlama eksikliği vb.) bu katkıların sınırlı düzeyde kaldığı tespit edilmiştir. Diğer taraftan Kayseri ili turizm potansiyelinin kalkınma açısından önemli bir itici faktör olabileceği bulgusuna ulaşılmıştır.
In this study, the role and potential of the tourism sector that has been more debated in the development process of the Kayseri province in recent years is examined. In the study, the quality research method was used and half-structured interviews with the 20 tourism sector participants in the province were carried out. The data obtained in this framework is evaluated by the visual analysis method. As a result, in accordance with national and international literature, the tourism sector provides various social-economic, socio-cultural and environmental benefits to the province of Kayseri (employment and income increase, cultural exchange, environmental protection, etc.). ), but due to some reasons due to the different characteristics of the destination (the fact that tourism is still beginning to develop in the region, the problem of seasonality, the lack of investment, promotion and marketing, etc.) These contributions remained limited. On the other hand, it has been found that Kayseri or tourism potential can be an important driving factor in terms of development.
In this study, the role and potential of the tourism sector, which has been on the agenda more recently in the development process of Kayseri, is examined. Qualitative research method was used in the study and semi-structured interviews were conducted with 20 tourism sector stakeholders in the province. The data obtained within this framework were evaluated by descriptive analysis method. As a result, it has been determined that in line with the national and international literature, the tourism sector provides various benefits in terms of socio-economic, socio-cultural and environmental aspects to Kayseri (employment and income increase, cultural exchange, protection of environment etc.), but these contributions remain limited due to some reasons originate from different characteristics of the destination (new development of tourism in the region, seasonal problem, lack of investment, promotion and marketing etc.). On the other hand, it has been found that the tourism potential of Kayseri can be an important driving factor for development.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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