Abstract:

Public Relations field has been influenced by management paradigm through long years. Evaluating public relations as a mean of “management” caused suppression of public relations’ relationship with culture. However, studies addressing the relationship between public relations and culture has begun to increase after 2000’s. The rise in the culture-centered studies generated a discussion about whether it is a “socio-cultural turn” or not. The main purpose of this article is to discuss arguments which evaluate public relations as a “cultural intermediary” profession. In this scope, firstly the criticisms of alternative perspectives towards management paradigm was emphasized. Thereafter, the meaning of “socio-cultural turn” in public relations and perspectives that argue this profession as a cultural intermediary was discussed. Finally, the approach that accepts public relations as a symbolically violent cultural intermediary was mentioned.

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