Özet:

The main material of this research done in Tokat province Central district is the survey data made in 2016. In this study, which is summarized and interpreted on the tabulated data obtained, logit analysis was used to investigate the factors affecting fruit juice consumption. According to the research results it was determined that 10% of the consumers who participated in the survey did not consume fruit juice, and the average consumed amount of fruit juice consumption per person was 7.5 lt/month. Among the reasons for not consuming fruit juice, the first place is thought to be is being harmful. It has been determined that ready-made product consumption preference (26.01%) is low in fruit juice consumption, cherry juice is the most consumed fruit juice and orange juice is the least preferred fruit juice. While purchasing fruit juice, a significant proportion of consumers (85.64%) preferred brand and they said that tea was the most preferred drink instead of fruit juice. According to the logit analysis model results, variables affecting the likelihood of families' consumption of fruit juice are gender, education and overconsumption. The coefficient of over-consumption variable is negative while the coefficient of gender and education variables is positive.

Anahtar Kelimeler: