Abstract:

The present study is an ethnographic survey of traditional pottery production and its struggle for survival in the district of Gujrat (Punjab, Pakistan). Gujrat has an old tradition of manufacturing red terracotta pottery which is embedded in the history of the place. It is either hand shaped or wheel turned and reveals the creativity and skill of the hereditary potters. Viewing the evolution of the pottery of Gujrat chronologically, this study examines its rise and fall and explores the reasons of its survival reflecting its traditional culture to date, which is a testament to the endeavors of these artisans and shows their dedication and flexibility towards the changing times. They adapted their craft to the use of electric wheel and other equipment and modern glazing techniques without sacrificing its traditional essence. Even today Gujrati pottery is famous in Pakistan however this traditional craft is dying-out because technological innovations are replacing it. Further it was revealing in the study that the descendants of hereditary potters who had left their ancestral occupation are returning. The study recommended that the joint efforts between the academia and craftsmen linkage will prove to be significant effort to raise the interest regarding pottery making among students and elevate appreciation of the handicrafts and the artisans.

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