Özet:

Today’s consumers are now preferring natural-friendly products that prevent energy and resource waste that do not harm the environment and human animal health. Consumers today, called green consumers in response to increased environmental problems, can now demonstrate their sensitivity to this, using the ability of humans, animals and plants to buy from products that harm the health and the environment. Again, these consumers, who are aware of the damage to the environment, can change their way of life and reflect it in their purchasing behavior. Companies that realize this development have also adopted a strategy to turn it into a position-mu advantage by knowing that it is an opportunity and to a competitive advantage. In this study, students were trying to determine the levels of green marketing and environmental awareness, students were trying to develop the environmental problems they encounter and solutions to these problems. For this purpose, a survey form was prepared to determine the students’ level of awareness and the data needed for the research was collected through this survey. According to the data obtained from 306 students chosen by random sampling method from students who are studying at the Fırat Univer site, the vast majority of students believe that they must live in harmony with nature to stay in the ha-lit, that natural resources should be saved and not contaminated, and that the measures to prevent environmental pollution in our country are not sufficient.

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