Özet:

This study aimed to perform the SWOT Internal and external strategic analysis of intramural programs of Islamic Azad Universities in North West of Iran. This was a descriptive case study. The population consisted of all physical education managers of Islamic Azad Universities in North West of Iran (N=36). Due to limited population, all 36 managers were selected as a sample. The data were collected through interview, questionnaire, library content, and literature review. The researcher-made questionnaire consisted of 50 questions about strengths, weaknesses, opportunities, and threats of intramural programs of Islamic Azad Universities in North West of Iran. Its validity was confirmed by a number of experts; also, its reliability was confirmed by using Cronbach's alpha (alpha = 96%). After collecting the data, the factors were ranked. Based on the findings, the intramural programs of Islamic Azad Universities in North West of Iran have 72 units and a total of 199368 students. The strategic position was determined to be in WT in SWOT matrix. The organizations which determine WT strategies are defensive; they aim to reduce internal weaknesses and avoid threats of the external environment. After determining strategic position, the WO, WT, SO, and ST were developed. 

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