Özet:

The concept of social-information interface that is used in various ways by HEI divisions was defined in the paper. Information activity strategies of the higher educational institution in the Internet social media, namely monitoring, analytical, representative, active, educational were highlighted and described. Importance indicator of the generator, which is the basis for the HEI information activity coordinator to make a decision on the implementation of social-information interface and prioritization when working with it and building strategies and algorithms of response to external influences on the HEI information image on the Internet, including identifying priority directions of activity and resource planning, as well as integrated assessment of the HEI positive image, was determined. A mathematical description of the problem of assignment of responsibility of the divisions for generators, based on the formal description of the structure of HEI and generators was formulated. A comprehensive estimate of the overall predictive efficiency of information activity of the division in the generator that includes communicative and predictive efficiency was defined. Author Biographies Андрій Миколайович Пелещишин, National University "Lviv Polytechnic" Bandera St., 12, Lviv, Ukraine, 79013 Doctor of Technical Sciences, ProfessorSocial Communication and Information Activities Department

Anahtar Kelimeler: