Özet:

Color, a strong element of the visual language, should be studied through an interdisciplinary perspective as a phenomenon that should be comprehended at the intersection of theory and practice. Color, which comes into existence as the common ground of the field of art &design from theory to practice, appears in the interaction environment of many fields ranging from medicine to art & design, such as philosophy with the color theories developed since antiquity, sociology with the concept of collective consciousness betokened by the language of symbolism it has created, psychology with its power to effect change in perception, physiology with the profoundness of the mechanism behind visual function, chemistry with the complex structure of the pigment (color) molecule, and physics with the wavelength and frequency characteristics of light. Setting out from the collective memory generated by all disciplines, this study addresses the color phenomenon with a focus on primary colors from the perspective of the art & design within the context of visual language. By analyzing outstanding examples of contemporary art & design, this study reveals how primary colors draw the lines of their own universes with their proximity to each other and their interaction, similarities and differences, besides their underlying and generated meaning, in other words the essential qualities of red, blue and yellow. The dominant and ongoing existence of color in the areas of art & design from past to present and the effort to comprehend such, is the main reason behind bringing up this study to the agenda.

Anahtar Kelimeler: