Özet:

The article stipulates that specific operation environment of e-commerce enterprises requires expansion of information providing of control and management in general. Implementation of this requirement is subject if information providing of internal control of e-commerce will be clarified, because the traditional structure of information provision is complemented by specific elements. As part of information provision singled control information (legal, factual, analytical, organizational, managerial, special) and information technology services to the control system. Because the main tool of economic activities of enterprises e-commerce is a web-site, control subjects receive additional opportunities to generate specific analytical data using special analytical products: Google Analytics, Yandex-Metric, the resource by Alexa.com., Piwik, OpenStat, HotLog etc. As a result of the specification of the structure information providing of control and management can be achieved by improving the efficiency, effectiveness management decisions. Author Biographies Сергій Володимирович Бардаш, Kyiv National University of Trade and Economics, 02156, Kyiv, 19, Kyoto str. Doctor of Economic Sciences, Professor, Head of Department Financial Audit Department

Anahtar Kelimeler: