Özet:

The process that grounded on arguements on match-fixing and encourgament who was called "3rd July" which starts with arrestment of club presidents- mainly Aziz Yildirim, managers, professionals and sporters seen most comprehensive crisis of out football and sport's histories in Turkey at 3rd July, 2011. Sports clubs, as an organization, have specific plans for purposes like others. These plans are also being evaluted in external or internal threat scenarios in terms of organization and always will be processes in the most perfect manner are equiped with the adoption. In particular, the process of industralization of football with sports organization and themselves very sensitive to external and internal threats revised in this direction have been transformed into that structure. At Fenerbahce, including other actors of the process 3rd July, in the process of crisis managaments strategies and practices in this direction should be considered as elements. Fenerbahce, in this process, continue its larger managerial, economic and sportive claims resourced by fans, thus, it worked to rationally-manage this process called 3rd July. This effect and the large volume of the crisis management process are the subject of this study. Working together with other clubs Fenerbahce and sporters will be adressed in the position of the crisis and reputation management which they perform with applications will be evaluated through written and visual media data.

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