Özet:

Today, it is seen that politicians, artists, NGO representatives and opinion leaders, who are constantly in front of the public, attach great importance to image work. These actors, who attach great importance to image studies in order to increase the influence of their discourse, to increase the credibility of their actions, to find more response in the perception of the public; verbal and nonverbal communication, writing, presenting, listening, characters, competencies about their fields, behaviors, actions and discourses constitute their personal images. In order to establish which ones are more regarded by the participants of the features that make up a personal image of Covid - 19 process in, attention was paid and explanations were awaited, the Republic of Turkey are expected to description Health Minister Fahrettin Koca was done field research on the personal image. In the study in which field research was conducted as a method, 447 students studying at Uşak University Faculty of Communication with the random sampling technique participated in the online survey. From the participants; they were asked to express a general opinion on the issues of image and personal image, then the Minister of Health Prof. Dr. The importance level of the factors that make up Fahrettin Koca's personal image has been tried to be revealed. According to the research, it was concluded that the personal image of the Minister of Health Fahrettin Koca was mostly positive in the perception of the students of the Faculty of Communication of Uşak University; It was found that verbal communication factors, character factors and non-verbal communication factors are largely effective in the formation of this positive image

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