Abstract:

The main purpose of this research which was designed as an exploratory-integrative single case design from qualitative research designs, is to reveal the alternative tourism potential of Düldül Mountain from the perspective of local stakeholders. In addition, the sub-objective of the research is to provide suggestions for the development of alternative tourism in Düldül Mountain. The research sample consists of 10 local stakeholders selected through purposive sampling technique. In-depth interviews were conducted with the local stakeholders in June-July 2023 using a semi-structured questionnaire to address the specified objectives. Furthermore, field trips were conducted to observe and assess the current situation in order to present a comprehensive perspective. The data obtained from the interviews were subjected to descriptive content analysis and strengths, weaknesses, opportunities, and threats (SWOT) analysis. According to the findings of the research, Düldül Mountain is rich in alternative tourism resources, particularly in ecotourism and thermal tourism. However, due to economic challenges, Covid-19, and other factors such as earthquakes, the implementation of alternative tourism plans has been hindered. According to the results of the SWOT analysis, Düldül Mountain's greatest strength lies in its rich natural tourism resources. The weakest aspects are identified as the inadequate infrastructure and facilities, as well as the lack of promotional activities for Düldül Mountain. On the other hand, the construction of a cable car facility to Düldül Mountain and the increasing demand for alternative tourism are considered the most significant opportunities. However, the lack of financial support for planned projects, the possibility of the region falling under the influence of mass tourism over time, and the threat of earthquakes are identified as the major threats.

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