Abstract:

The rise of digital streaming platforms brings various concerns about the future of the traditional art of cinema. One of the most discussed elements about this topic is the end of the theatrical form of the cinema which led to “the death of cinema”. In this study, the current discussions of the streaming platforms and the future of the cinema are investigated from Netflix movie competing in the 70th Cannes Movie Festival and 91. Academy Awards. Based on Clayton M. Christensen’s Disruptive Innovation Theory, a literature review is conducted, resources and various documents focusing on the discussions on this topic are reviewed and different views and attitudes are presented. The data obtained from a case study are chronologically listed under the research sample and investigated with the descriptive analysis method. Thus, the relationship between the movie industry and streaming platforms are analysed and this relationship is evaluated to understand the future of the art of cinema. This study reveals the competition between the movie industry and online video streaming services in recent years and provides various recommendations for the future of cinema art. This study revealed that Netflix that shapes the culture industry is a disruptive technology for the movie industry.

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