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Bu çalışmada, kamu çalışanlarının yaygınlaşan e-ticaret ile birlikte tüketicilerin internet kullanımları ve sanal alışverişe olan eğilimleri incelenmiş olup konu hakkındaki düşüncelerinin ve davranışlarının ne olduğunun ortaya çıkarılması amaçlanmıştır. Bu araştırmada nicel araştırma yöntem ve teknikleri kullanılmıştır. Bu araştırmada ele alınan problemin çözümü için araç olarak anket kullanılmıştır. Bu araştırmada oluşturulan anket, KKTC Personel Dairesi 03.12.2020 tarihli “Fiilen Çalışan Personel İstatistiği” raporunda yer alan toplam 5016 memur içerisinden 176 memur tarafından yanıtlanmıştır. Daha açık bir ifadeyle düzenlenmiş sorulara karşılık katılımcılardan elde edilen cevaplarla veriler elde edilmiştir. Farrinia (2011) çalışmasında yer alan anket temel alınmış ve ilgili çalışmaya uyarlanmıştır. Demografik özellikler açısından cinsiyet, eğitim düzeyi ve yaş değişkenleri heterojen yapıda olsa da katılımcıların memur kesiminden olması gelir düzeyi olarak belli bir seviyede olan bireylerden oluşmasına sebep olmuş ve bu konuda homojen bir yapı elde edilmiştir. Bu verilere göre; Erkeklerin kadınlarda daha uzun süreli internet kullandığı, kadınların interneti erkeklere göre daha fazla sohbet amaçlı kullandığı, kadınların çoğunlukla internetten tekstil/hazır giyim alışverişi, erkeklerin ise elektronik alışverişi yaptığı ve katılımcıların %40,34’ünün internetten alışverişi yaparken sorun yaşamış olduğu tespit edilmiştir.
This study, along with the wider e-commerce of public employees, has studied consumers’ internet use and trends to virtual shopping, and aims to reveal what their thoughts and behaviors about the subject are. In this study, quantum research methods and techniques have been used. The survey was used as a tool to solve the problem addressed in this study. The survey, created in this survey, was responded by 176 officers from a total of 5016 officers listed in the KKTC Staff Office's "Final Staff Statistics" report dated 03.12.2012. Answers to the questions were given by the participants in a more clear form. The survey included in the Farrinia (2011) study was based and adapted to the relevant study. In terms of demographic characteristics, gender, education level and age variables are heterogeneous, but the participant’s being from the official section has caused the formation of individuals at a certain level as the income level and a homogeneous structure has been achieved in this regard. According to these data, men have been using the internet for a longer period in women, women have been using the internet for more chat purposes than men, women have mostly made textile/ready clothes online, men have made electronic shopping, and 40,34% of participants have had problems when they did online shopping.
In this study, the widespread use of e-commerce and consumers' tendencies towards internet use and virtual shopping were examined in this study, and it was aimed to reveal what their thoughts and behaviors were on the subject. Quantitative research methods and techniques were used in this study. Questionnaire was used as a tool to solve the problem addressed in this study. The questionnaire created in this research was answered by 176 civil servants out of a total of 5016 civil servants included in the "Actually Employed Personnel Statistics" report of the TRNC Personnel Department dated 03.12.2020. To put it more clearly, the data were obtained with the answers obtained from the participants in response to the questions arranged. The questionnaire in Farrinia (2011) study was based on and adapted to the related study. Although the variables of gender, education level and age are heterogeneous in terms of demographic characteristics, the fact that the participants are from the civil servant group caused them to be composed of individuals with a certain level of income and a homogeneous structure was obtained. According to these data; It has been found that men use the internet for a longer period of time, women use the internet more for chatting than men, women mostly shop for textiles / ready-to-wear on the internet, and men shop online, and 40.34% of the participants have had problems while shopping online.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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