Abstract:

In China, a new pandemic, COVID-19, arose in December 2019. The rarity of this pandemic makes it a public health emergency. Multiple factors contributed to the emergence of covid-19, and preventative measures are required to combat and finally limit it. Telemedicine and other digital means of public health are essential in preventing the spread of covid-19. Many ethical problems are created by using digital public health and telemedicine, which reduces their effectiveness in lowering COVID-19. This quantitative and cross-sectional study investigates how public health ethics moderates the effect of digital public health and telemedicine on Covid-19 prevention. A study's working model and hypotheses are developed by analyzing the existing literature. Three thousand two hundred smartphone owners engaged in the study by completing the closed-ended questionnaires required to validate the research methodology. Examining the data using structural equation modeling (SEM) is consistent with earlier research. The results suggest that public health ethics are a more significant barrier to adopting e-PHTs than telemedicine. Moreover, the conclusions about public health ethics in Pakistan are particularly noteworthy. Public and private organizations in Pakistan may use the findings of this study to develop a pandemic response strategy that incorporates digital public health and telemedicine.

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