Özet:

The purpose of this study is to examine the reasons why certain environmental issues are taken into account in political and social agenda while others are not with regard to policy process. Many factors are effective in the development and implementation of environmental policies in contemporary political and administrative systems. Among those of which, the media and mass communication have become more prominent recently. In this context, the role and significance of media and mass communication technologies in the formation process of environmental policies are discussed in the study. In the study, it is noteworthy that environmental issues are included in the political and social agenda are framed by the values and ideas established and determined in the areas of the media and communication devices. So, citizens and societies form their opinions and thoughts about defining environmental issues and figuring out solutions in the political and cultural framework shaped by traditional and new mass media and communication technologies. The main reason why environmental problems have been on the political and social agenda for a given time based on formation of the necessary public opinion in line with the preferences and suggestions of the relevant political and social groups by ensuring social awareness.

Anahtar Kelimeler: