Özet:

The COVID-19 epidemic, which has profoundly affected the tourism industry globally, has brought great changes in tourist preferences. It has entered a period where mass tourism is less preferred, where individual tourism activities are more prominent in preferences. This study focuses on rural tourism, which is one of the most suitable types of individual tourism. The purpose of this study is to study the rise of rural tourism as a result of the COVID-19 epidemic, one of the alternative tourism types, on the basis of the example of Tokat-Zile. In the study, the semi-structured interview form, the focus group method and through video-conference because it is the pandemic period, 21 people from different professions residing and working in the Zile district were applied by researchers in June-July 2020. The data obtained are presented in tables and graphics. In the light of the findings of the study, SWOT analysis was made by researchers. According to this, after the COVID-19 epidemic, Zile is quite favorable to tourist activities that can be carried out in the countryside but its potential is assessed by promoting mainly, infrastructure and transportation deficiencies have been identified.

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