Abstract:

Since 2011, more than two million Syrian refugees have arrived in Turkey, and a significant portion of these refugees have settled in the coastal neighborhoods of large cities. With this development, the assumption that how refugees are represented in the national and local media is decisive in the perceptions of Turkish citizens about their new neighbors, the academics in Turkey have given special importance to how refugees are represented in the national and local media. Although these academic studies on the representation of refugees in the media and often performed by means of content and speech analysis methods are not racist, discriminatory and exclusive attitudes are very common. However, this media content has not revealed any findings about how it reflects the personal perceptions of Syrian refugees. This study, based on the integrated framework analysis, is questioned whether the issue of Syrian refugees is an example case and whether media messages will have a clear impact on the values, perceptions, assessments and attitudes. For this purpose, the survey form requested to be answered with the Likert scale was applied to compare the attitudes in the experiment and control groups. The experimental group answered the survey questions after watching the 90-second video "Most Shocking A Day" prepared by Don't Panic London for Save the Children UK. The video is aimed at raising awareness of the Syrian Civil War on its third anniversary. A lot of images are made up of words. The study found that the attitudes of university students in the experimental group were much more tolerant and empathic than those in the control group. This research indicates the need to apply to social advertising in order to weaken the existing discriminatory speech by revealing the effects of media messages. This article has been withdrawn. HTTPS://dergipark.org.tr/tr/pub/icd/issue/44083/543186

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