Özet:

Strategic planning is a process in which management’s available resources and potentials are evaluated in order to achieve future goals and objectives. This process makes management more prepared for changes, while providing management with a more dynamic structure and competitive advantage. In Turkey, with the Public Finance Management and Control Law no. 5018, enacted in 2003 all public administrations have become responsible for preparing strategic plans and complying with these plans. Higher education institutions, on the other hand, are subject to the "Regulation on Procedures and Principles of Strategic Planning in Public Managements" and "Strategic Planning Guide for Universities" in addition to the Law No. 5018 in the implementation of strategic plans. With these regulations, it is foreseen to determine the strengths and weaknesses, opportunities and threats by conducting internal and external environmental analysis in higher education institutions and to determine strategies in this context. As a matter of fact strategic planning in higher education is a special method that formulates decisions for the improvement of education, training, research and development activities. The aim of this research is to investigate the mission, vision, core values and SWOT analysis in the current strategic plans of 15 state universities as a higher education institution in Eastern Anatolia Region. In the research, components of strategic planning, which can be listed as the mission, vision, core values and SWOT data, were discussed using frequency analysis based on quantitative research method. As a result of the analysis, it was understood that the relevant universities create their own mission, vision and core values according to their geographical positions and needs within the principles of higher education, and that they clearly evaluate both internal and external factors using SWOT analysis.

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