Özet:

It is not possible to conduct a thorough analyze by the mainstream economics which ignores the gender relations. The items which were determined as main actors by economics, definitions of labour and the model and theories established on this definitions, cannot put forward concrete suggestions in life. While the mainstream economics which is based solely on the masculine structure already has an incomplete perspective, it remains unsufficient against the rapidly developing political, social, and economic events in recent years. Recent developments all over the world -migration, wars, epidemics, etc., disrupt the balance of the economies as well as change the political structures. Traditional values become at the top of the agendas by dominance of the conservative parties. Women are the first and the most affected actors of the economies in crisis. The women’s traditional roles are strengthened by the prominent traditional values. The traditional gender-based division of labor and, accordingly, the domestic work of women increase and the invisibility of invisible labor of the woman continues to increase. It is believed that the framework drawn by feminist economics is necessary more than ever due to search for alternative economics and finding a solution for increased valuableness of women’s labour.In this study, the feminist understanding of economics which focusses on one of the most important factors that prevent over the traditional division of labor, invisible labour of women, domestic labour will be elaborated. The Purple Economy concept developed in line with the principles of feminist economics will be explained.

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