Özet:

Social media platforms have become prominent tools for communication and information exchange in various domains, including agriculture. This exploratory study investigates the impact of social media on agriculture development from the perspective of farmers' growth. The study aims to understand how farmers utilize social media platforms to enhance their agricultural practices, access market information, foster knowledge sharing, and promote community engagement. The research employs a mixed-methods approach, combining qualitative and quantitative data collection methods. A comprehensive literature review establishes the theoretical framework and highlights the existing knowledge gaps in the area of social media's impact on agriculture development. Subsequently, primary data is collected through interviews and surveys with farmers, agricultural experts, and social media influencers involved in the agricultural sector. The qualitative data analysis involves thematic coding to identify emerging patterns, themes, and insights related to the utilization of social media by farmers. The quantitative analysis utilizes statistical techniques to assess the frequency and extent of social media usage, its perceived benefits, and the challenges faced by farmers in utilizing social media for agriculture development. Preliminary findings indicate that farmers are increasingly adopting social media platforms to enhance their agricultural practices. The use of social media facilitates real-time access to market information, weather updates, pest management techniques, and crop-specific knowledge. It also enables farmers to engage in knowledge sharing, networking, and forming online communities with fellow farmers and agricultural experts. Furthermore, social media platforms empower farmers to showcase their products, establish direct communication channels with consumers, and explore new marketing opportunities. However, the study also identifies challenges such as information overload, reliability of information, limited internet connectivity in rural areas, and privacy concerns as potential barriers to effective utilization of social media for agriculture development. The study's implications contribute to the existing literature on the role of social media in agriculture and provide insights for policymakers, agricultural organizations, and farmers themselves. By understanding the impact of social media on agriculture development from farmers' growth perspective, this study aims to inform the design of targeted interventions, training programs, and policy initiatives that can maximize the benefits of social media for sustainable agricultural growth

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