Özet:

Earlier works in various contexts investigated the effectiveness of personalization principle of Multimedia Learning Theory (MLT). According to MLT, better learning outcomes can be achieved when instructional material is delivered through conversational speaking style rather than formal style. However, no conclusion has been drawn on the issue that the personalization principle is effective in every condition. This study investigated whether the personalization principle has any effect on second language listening performance and aimed to explore students’ perceptions towards the conversational style. The study was conducted in Turkish EFL context with 40 preparatory school college students by providing them multimedia presentations either in conversational or formal style for four weeks. As for student perceptions towards the conversational style, a questionnaire and a semi-structured interview were applied. The findings of the study showed that there is no significant difference between the styles on second language listening achievement. However, most of the students expressed their positive opinions and feelings towards their experience with the conversational style and found it friendly and authentic.

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