Abstract:

The main objective of this research is to enhance the quality of the advertising work that will be carried out by taking into account the creative process and the basic creative strategies that should be implemented in the process of forming a advertising, both educational and creative ideas. Interviews were conducted with experts in the field and the scan model took advantage of literature. The research findings section contains 6 printed advertising solutions that have been prepared consciously towards the advertiser’s goal and contributed to the business success, from advertising established with the right creative strategies between 2005-2009 years, which have been awarded the Red Advertising Awards. In this context, the objective of advertising is provided to the student's understanding of the logic and manner of functioning of the creative process applied with the right techniques. As a result of the advertisements evaluated through the form of advertising analysis prepared by the experts in the field, it has been revealed that the student who is trained in graphic design must have the design ability to do the proper and effective advertising work as well as the ability to create ideas in accordance with creativity and advertising strategies. Therefore, the student should be able to absorb all the stages of the creative process throughout his education, develop his ability to analyze and gain different perspectives. In this direction, the importance of the creative process used in advertising has been revealed in the graphic design training and the analysis form for the creative process in advertising has been developed.

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