Abstract:

Gender equality in childhood is an important part of preschool education as well as an issue that has significant effects on the psychological structure of the child. The child who is constantly exposed to various visual / verbal stimuli will be affected by what he sees and hears. Television, which has been developing and spreading rapidly since its inception, has a great impact on the development of the child today. The child, who spends most of his day in front of the television, can reflect every behavior that is affected positively / negatively to his family and friends in his real life. At this point, the themes of the cartoons that are widely watched by children play an important role in child development. The objective of this study is to examine the terms of the highest-rated cartoons of gender in Turkey. This research was conducted according to the document analysis method, one of the qualitative research methods. In this study, from October 1-8, the highest rating in Turkey were investigated in terms of three cartoons gender. Cartoons researched in this context are "Rafadan Crew, Vikings and Ibi". In addition, 3 sections from each cartoon were selected and examined randomly. Document analysis method, which is one of the qualitative research methods, was used in the research. As a result, it has been interpreted that cartoons give social messages to adopt the patriarchal order by further reinforcing the gender inequality

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