Citation Number
2
Views
40
Downloands
2
Tahmin edilemeyen bir şekilde ortaya çıkan ve kısa sürede etkisini geniş çapta gösteren Covid-19 pandemisi birçok sektörde olduğu gibi spor endüstrisinde de krize neden olmuştur. Dünya genelinde uygulanan sokağa çıkma kısıtlamalarıyla birlikte spor müsabakaları durma noktasına gelmiştir. Spor müsabakaları normalleşme süreciyle birlikte yeniden başlasa dahi stadyumlara seyirci alınmasına izin verilmemiştir. Bu nedenle spor organizasyonları ne zaman tam anlamıyla sonlanacağı henüz belli olmayan pandemi süreci boyunca kitlelere ulaşmak için farklı yollar aramışlardır. Fiziki olarak kitlelerine ulaşma fırsatı yakalayamayan spor organizasyonlarının son yıllarda giderek gelişen espor olgusunu çalışmalarına adapte ettikleri görülmektedir. Spor organizasyonlarının Covid-19 salgını sürecinde yaşanan kriz döneminde esporu nasıl kullandıklarını ve kriz yönetiminin bir parçası olarak nasıl ele aldıklarını ortaya koymaktır. Sonuç olarak espor etkinliklerinin, spor organizasyonlarına kitlelere ulaşabilme ve onlarla ilişkilerini canlı tutabilme adına farklı bir içerik oluşturma imkânı sağladığı görülmüştür.
The Covid-19 pandemic, which appears unpredictable and shortly shows its impact on a broad scale, has caused a crisis in the sports industry as well as in many sectors. With the restraints on the street, sports matches have come to a stop. Even when the sports matches began again with the process of normalization, the stadiums were not allowed to take the audience. Therefore, sports organizations have been looking for different ways to reach the crowds throughout the pandemic process that is not yet clear when it will be completed. Sports organizations that are physically unable to catch the opportunity to reach their crowds in recent years appear to have adapted the progressive sporting phenomenon to their work. It is to show how sports organizations use sports during the crisis period during the Covid-19 epidemic and how they treat as part of crisis management. As a result, it has been shown that sports events provide the possibility to create a different content in order to reach the crowds and maintain their relationships with them.
The Covid-19 pandemic emerged without warning and caused a crisis in both the sports industry and in countless other sectors. The resulting curfews mandated around the world have forced sports competitions to be put on hold. Although sports competitions resumed during the normalization process in Turkey, spectators have not been allowed in stadiums. Consequently, sports organizations have sought unique means to reach the masses during the ongoing pandemic. Sports organizations have adopted esports phenomenon over recent years. The main purpose of this study is to reveal how sports organizations have used esports during thisperiod and how they have incorporated it into their crisis management actions. As a result, esports events have been observed to facilitate the opportunity to create a different medium for sports organizations to reach the masses and maintain their relations with them.
Field : Eğitim Bilimleri; Hukuk; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
Article Detail 
Citation Owners
Similar Articles
Download PDF
Journal Information
Listen Paper
Print This Page
Share
Mendeley
