Abstract:

Gamification practices are used in the tourism sector to improve the touristic holiday process, increase customer loyalty, entertain visitors, increase interest in less popular shows, events, and museums, advertise tourism businesses, and increase the efficiency and performance of staff. The analysis of these gamification applications is important to give an idea about how these applications can be benefited the tourism sector, the opportunities offered by the applications, and how they will affect the sector. Gamification applications in the research are limited to tourism. Gamification applications outside the tourism sector are excluded. Data were collected over the internet between October 1, 2022, and December 20, 2022. 43 gamification examples were examined in the study. For gamification applications to shed light and give ideas to tourism business managers, academicians, and students, examples were examined in sub-categories of accommodation business, destination, airline, museum, and food and beverage business.

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